Privacy Policy

PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from rootradar.com (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

• Web browser

• IP address

• Time zone

• Cookies installed on your device

Additionally, as you browse the Site, we collect information about:

• The pages or products you view

• Websites or search terms that referred you

• How you interact with the Site

We refer to this automatically collected information as Device Information.

Technologies We Use

We collect Device Information using:

• Cookies – data files placed on your device that often include an anonymous unique identifier

• Log files – track actions on the Site (IP address, browser type, ISP, referring/exit pages, timestamps)

• Web beacons, tags, and pixels – used to record browsing behavior

For more information about cookies, visit:
http://www.allaboutcookies.org

Order Information

When you make or attempt to make a purchase, we collect:

• Name

• Billing address

• Shipping address

• Payment information (processed securely by third-party providers)

• Email address

• Phone number

We refer to this as Order Information.

Personal Information (Definition)

When we refer to Personal Information in this Privacy Policy, we mean both:

• Device Information

• Order Information

How We Use Your Personal Information

We use Order Information to:

• Fulfill orders (payment processing, shipping, confirmations)

• Communicate with you

• Screen orders for fraud or risk

• Provide information or marketing communications (consistent with your preferences)

We use Device Information to:

• Detect and prevent fraud

• Improve and optimize the Site (analytics, performance, and marketing effectiveness)

Professional Use Context

Some products offered on the Site are intended for use by trained dental professionals.

RootRadar does not collect clinical or patient data. Users are responsible for ensuring that any use of purchased products complies with applicable professional, regulatory, and privacy obligations.

Sharing Your Personal Information

We share your Personal Information only with trusted third parties necessary to operate our business, such as:

• Shopify (our ecommerce platform)

  https://www.shopify.com/legal/privacy

• Analytics providers (e.g., Google Analytics)

  https://policies.google.com/privacy

We do not sell your personal information.

We may also share information to:

• Comply with laws and regulations

• Respond to lawful requests (e.g., subpoenas or court orders)

• Protect our rights

Behavioral Advertising

We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

You can opt out using:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads

• Bing: https://advertise.bingads.microsoft.com

You can also opt out via:
http://optout.aboutads.info/

Marketing Communications

You may opt out of marketing emails at any time by:

• Clicking the unsubscribe link in our emails

• Contacting us at support@rootradar.com

Your Rights

EEA Residents

You have the right to:

• Access your personal information

• Correct or update it

• Request deletion

California Residents (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including:

• The right to request access to your personal information

• The right to request deletion

• The right to opt out of the sale or sharing of personal information

RootRadar does not sell personal information.

To exercise your rights, contact us at:
support@rootradar.com

Data Retention

We retain Order Information for our records unless and until you request deletion, except where retention is required for legal, accounting, or operational purposes.

Do Not Track

We do not alter our data collection practices in response to “Do Not Track” browser signals.

Minors

The Site is not intended for individuals under the age of 13.
We do not knowingly collect personal information from children.

Third-Party Links

The Site may contain links to external websites.
We are not responsible for their privacy practices or content.

Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Contact Us

For questions, concerns, or requests regarding this Privacy Policy, contact us at:

RootRadar
321 Walnut St., #226
Newtonville, MA 02460
United States

📧 support@rootradar.com